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Malaysia attracted 23.6 million tourists in 2009, a 1.6 million increase from the previous year. Despite the global economic crisis, most major longhaul markets showed an increase in arrivals over 2008’s performance. Positive double-digit growth was seen from the Netherlands (22.4 per cent), France (27.9 per cent), Germany (15 per cent), Russia (11 per cent), Italy (19 per cent) and the UK (17.4 per cent).
The Tourism Ministry has set a target of 24 million arrivals in 2010. Based on improved accessibility and increased frequencies into Kuala Lumpur, the ministry is confident of meeting its goal.Foreign airlines such as Royal Jordanian Airlines, Oman Air and Mahan Air started flights to Kuala Lumpur in 2010.
Hotel rates in Malaysia are among the lowest in Asia. The average room rate for a five-star property is RM356.94 in Kuala Lumpur, RM290.90 in Penang and RM390.61 in Kota Kinabalu. Since early 2010, the government had been advising hotels to raise their rates to be on par with those of regional counterparts and for hotels to have necessary funds to refurbish and maintain their properties. Due to a room supply surplus, many hoteliers, however, did not comply for fear of losing market share to competing hotels that were offering lower rates. Rates in 2011 are expected to increase between eight and 20 per cent at three- to five-star hotels.
New hotels in Malaysia opened in year 2010
G Tower Hotel, Kuala Lumpur 180 rooms
Seri Pacific Hotel Kuala Lumpur 556 rooms
DoubleTree by Hilton Kuala Lumpur 540 rooms
Empire Hotel Subang 198 rooms
Premiere Hotel Klang 250 rooms
Golden Palm Tree Resort & Spa, Sepang 392 villas
Casa Del Rio, Malacca 64 bedroom suites, 32 apartments
hangout@jonker, Malacca 22 rooms
Pullman Kuching 389 rooms
Lone Pine Hotel, Penang 90 rooms
The Danna, Langkawi 125 rooms
Tang Dynasty Bay Hotel, Sepanggar, Sabah 122 rooms
Dream World Resort, Ranau, Sabah 42 rooms
New hotels in 2011
Park Regis Kuala Lumpur 445 rooms
Pullman Kuala Lumpur Bangsar 513 rooms
Gold Coast Morib Resort, Selangor 673 suite rooms
Hatten Square Suites and Shoppes Malacca 700 rooms
Four Points by Sheraton Sandakan, Sabah 285 rooms
Grand Uno Hotel & Residences Kota Kinabalu 167 rooms
YTL’s property at Pulau Gaya 132 rooms
YTL’s property at Pulau Tiga 65 rooms